Bangkok’s heat and humidity are brutal on hair. If you spend half your morning fighting frizz and still walk outside looking like you never tried, a keratin treatment might be the most practical thing you do for yourself this year.
At Niche Salon, we use the K-Respect smoothing system by MilkShake, an Italian professional brand that has become one of our most requested treatments. It’s not the cheapest option in Bangkok, and it’s not supposed to be. It works.

A keratin treatment is an in-salon smoothing service that restructures the hair fibre from the inside. Unlike a blow-dry or a serum that just coats the outside, keratin actually bonds to the hair shaft, smoothing the cuticle and reducing frizz at the source.
The result is hair that’s noticeably softer, shinier, and much easier to manage day-to-day. In Bangkok’s climate specifically, where humidity can undo a blow-dry within minutes of stepping outside, the difference is significant.
There are dozens of keratin systems on the market. Many of the cheaper ones still contain formaldehyde, which is effective but comes with health risks and an unpleasant smell during application. We don’t use those.
K-Respect by MilkShake is completely formaldehyde-free. It’s an Italian-made professional system enriched with keratin, muru muru butter, babassu oil, and amino acids. The formula smooths and restructures the hair fibre itself rather than just coating the outside, so the result feels genuinely softer rather than stiff or plastic-looking.
It works on all hair types, including coloured, bleached, naturally curly, and frizzy hair.

After your keratin treatment with us, here is what you can realistically expect:
Frizz reduction: Up to 90% less frizz, even on rainy Bangkok days.
Faster styling: Blow-drying time is cut in half. Many clients skip the blow-dry entirely.
Softer texture: The hair feels noticeably smoother to the touch.
Shine: The cuticle is sealed, which means more light reflection and a healthier appearance.
Longevity: Results last 3 to 5 months with proper home care.
Safe for coloured hair: K-Respect is gentle enough to use on highlighted and colour-treated hair.
MilkShake K-Respect Keratin: 4,500 – 8,500 THB depending on hair length and thickness.
Price is confirmed at consultation and includes the treatment, wash, blow-dry, and finish. No hidden extras.
The appointment takes between 2 and 3 hours depending on your hair length. Your stylist will start with a thorough wash to open the cuticle, then apply the K-Respect formula section by section. After a processing time, the hair is blow-dried straight and sealed with a flat iron.
You’ll leave the salon with noticeably smoother hair from day one. There’s no awkward waiting period.
Switch to sulphate-free shampoo: Sulphates strip the treatment out faster. We stock Natulique sulphate-free products in-salon.
Avoid salt water and chlorine for the first week: Both break down the keratin bond.
Don’t tie your hair for 24 hours: Let it set in the shape it was finished in.
Wash less frequently: Twice or three times a week is ideal.

In our experience, between 3 and 5 months. Bangkok’s humidity does put it to the test, but K-Respect was designed for tropical climates and holds well here. Switching to sulphate-free shampoo makes a real difference to longevity.
Yes. K-Respect by MilkShake is specifically formulated to be safe on colour-treated hair. If anything, many clients notice their colour looks more vibrant after the treatment because the cuticle is smoother and reflects light better.
Japanese straightening (rebonding) permanently restructures the hair bond, so the result lasts until the hair grows out. Keratin is a temporary smoothing treatment that wears off gradually. Keratin gives a more natural finish with movement, whereas Japanese straightening gives a completely straight result. If you’re not sure which is right for your hair type and lifestyle, tell us during consultation and we’ll give you an honest recommendation.
Yes. K-Respect contains no formaldehyde. It’s the main reason we chose this system over cheaper alternatives that are still widely used in Bangkok.
We recommend checking with your doctor first. Even though K-Respect is formaldehyde-free, salon treatments during pregnancy are a personal decision best made with medical advice.
At Niche Salon, prices start from 4,500 THB and go up to 8,500 THB depending on length and thickness. This includes the full treatment, wash, and blow-dry finish.
Come in with clean, dry hair or arrive a little early for us to wash it. Avoid applying heavy products or oils beforehand. That’s all.